First-of-its-kind Campaign to Connect Millions of Americans with a Million Moms in Developing Countries Across the Globe
CHICAGO – The American Academy of Pediatrics (AAP) joins ABC News and the United Nations Foundation in the recently launched Million Moms Challenge. This first-of-its kind initiative will engage millions of Americans with a million moms in developing countries around the critical issues of pregnancy, childbirth and children’s health — moms here helping moms worldwide.
The Million Moms Challenge is building a vibrant community that connects moms across the globe by using the latest social media strategies together with ABC’s world-class broadcast and digital news platforms to shine a light on the extraordinary challenges faced by mothers and babies in the developing world.
Stories based on compelling characters and innovative solutions to maternal and child survival will be featured on ABC News broadcasts including “Good Morning America,” “World News with Diane Sawyer,” “Nightline,” and “20/20,”as well as other ABC News platforms including ABCNews.com and ABC News Radio.
The initiative will lead up to a one-hour prime time special on maternal health anchored by Diane Sawyer on December 16, 2011.
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